Enterprise AI strategy, consulting and implementation

The only way to win with AI is to delete it.

Most large organizations are not short on AI. They are carrying dozens of pilots, licenses and tools with no revenue number attached to any of them. Torque AI works with executive teams to cut what is not paying, fund what is, and put the result on a scoreboard the board can read.

Fixed scope. Fixed fee. Priced before it starts.

Chris Dessi on stage and on air
▶
27 years
building revenue in tech, from the sales seat
$689M
Buddy Media, acquired by Salesforce. Chris was on that team.
5 people
the team behind $32M in transaction volume when he was CRO of a New York fintech
Fox 5
New York's AI commentator. Also seen on CNN, MSNBC, CNBC and FOX Business.
As seen on NBC · CNBC · CNN · Fox News · Fox Business · CBS · Inc. · NY AI Alliance (Founding Partner) · AI Summit NYC (Producer & Host)
See the work

Twelve AI tools go in. Three come out with a number.

What an AI Clarity Sprint does to a typical AI estate, in three steps. Press a step, or let it play.

Sales chatbot pilot
Copilot licenses
Meeting notes AI
Content generator
Support assistant
Forecasting pilot
Recruiting screener
Contract review AI
Image generator
Data assistant
Email writer
Agent pilot
The board asks

What is our AI returning?

12 tools. 0 tied to revenue.No answer.

The AI Clarity Sprint
✓Week 1 Find it
✓Week 2 Price it
✓Week 3 Date it

9 deleted. 3 funded.

The scoreboard
SupportForecastingContracts
Board ready

A typical AI estate: a dozen tools and pilots, bought by different teams and renewed on autopilot. Nobody can say what any of it returns.

In three weeks every tool is audited and priced. What has no number is deleted. Three deployments are funded, each with its own ROI model.

The board gets one scoreboard: what was cut, what was funded and what it returns, with a 90 day plan behind it.

Illustrative example. Your tools, numbers and deployments will be your own.

Engagements

Four ways executive teams work with Torque. Each one is scoped and priced before it starts.

Every engagement ends with numbers a board can read: what changed, what it returns, and what comes next.

90 minutes

AI Executive Briefing

A board ready read on where AI creates real advantage in your business and where it is costing you. Your leadership team leaves with a prioritized roadmap.

Three weeks · Where most clients start

AI Clarity Sprint

  • Week 1: Find it. An audit of every AI tool, pilot and license in the business, with a risk map.
  • Week 2: Price it. Three high return deployments, each with its own ROI model.
  • Week 3: Date it. A board ready position and a 90 day plan your team can repeat in one sentence.
✓ Board ready in three weeks
93 days · The flagship

93-Day AI Revenue System

Torque embeds with your executive team and builds the revenue and operating systems alongside your people. Strategy, marketing and sales running as one system, with ROI on the scoreboard by day 93.

Six month minimum

AI Governance Retainer

A standing partner to your executive team after a sprint, so the plan holds once the work begins and every new AI decision is measured against the same scoreboard.

Chris also keynotes board meetings, partner meetings and leadership retreats. See speaking.

The Method

Diagnose. Design. Deploy. Drive.

Four phases, and every week ends with something shipped. We start with a premortem: before anything is built, we name what would make the project fail.

Phase 1

Diagnose

Find the friction in how the business sells and operates, and put a number on it.

Phase 2

Design

Choose the few deployments worth funding. Delete the rest.

Phase 3

Deploy

Build inside your team, with your people, in weeks.

Phase 4

Drive

Measure it on a scoreboard and hand it over running.

Before and after

Before, you had AI activity. After, you have AI you can account for.

Five things that change in the first three weeks. Press any row to see how.

BeforeWith Torque

Week one is an audit of every AI tool, pilot and license in the business. Anything nobody can attach a number to goes on the delete list.

Week two prices the few deployments worth funding. Each one gets its own ROI model before a dollar more is spent.

Week three produces a board ready position: what was cut, what was funded and what it is expected to return.

The plan is written so that every person on the team can say what happens next and who owns it.

The audit maps where each tool sits and what it touches, so legal and compliance see the exposure before it becomes a problem.

Who We Serve

Leadership teams in businesses where a wrong AI decision carries real cost.

Torque works with executives at $50M to $2B organizations whose teams are not technical and whose industries are regulated.

Financial services

Wealth managers, RIAs, fintech and insurance, where compliance decides what AI is allowed to touch.

Legal and M&A advisory

Law firms and advisories where client confidentiality and partner time are the two assets that matter.

Professional services and enterprise teams

Revenue, marketing and operations leaders who need AI tied to a number, with a plan the whole team can follow.

Why Chris Dessi

Not a consultant who reads about business. One who's run it.

Most people advising executives on AI have never had to make payroll, fight for a renewal, or stare at a P&L when it doesn't work. Chris has done all of it, and it's exactly why executive teams stop defending and start moving when he's in the room.

  • Founded & sold Silverback Social. Lived the cash flow fear, the client churn, the payroll stress. Knows the difference between founder advice and consultant advice.
  • Senior leader at Buddy Media, acquired by Salesforce for $689M. He knows what elite execution looks like at the enterprise level, from the inside.
  • Drove $32M in institutional transaction volume with a team of five. As chief revenue officer of a New York fintech. Built and measured.
  • Regular expert on CNBC, CNN, Fox News, Fox Business, NBC, CBS, ABC. He speaks to the press the same way he speaks to your board, with clarity and without flinching.
  • MIT Sloan Executive Certificate. 4× Amazon bestselling author, including ChatGPT for Profit (#1) and Your World is Exploding (#1). TEDx speaker. Inc. contributor.
Chris Dessi, the operator who will tell you the truth your board needs to hear
▶

"One fifteen-minute meeting with Chris made me millions."

Gary Vaynerchuk, CEO, VaynerMedia · NYT Bestselling Author
The Track Record

Some of the brands behind the playbook.

Buddy Media to the Salesforce acquisition. The NHL to Harrods. The revenue systems Torque deploys were built running growth for brands like these.

SalesforceNHLThe Home DepotPinterestMarvelBarclaysHarrodsRent the RunwayDiane von FurstenbergAccuWeatherBuddy MediaY&RLLSDelete Blood CancerDigital EdgeU Capital
What People Say

The operators who've worked with Chris are specific about why it worked.

"I've never met a more positive force of nature. He builds measurable, repeatable processes that elevate his teams. Always mentoring, he cares deeply about getting his people to the next level."

Nathan Milford, CTO · Worked directly with Chris

"I had a front row seat to watch him start companies, sell companies, publish books, keynote events, and give a TEDx Talk. I also watched him take chances, work insanely hard, lead, and be transparent. Highly recommend — for pretty much everything."

John Zanzarella, Chief Revenue Officer · Direct report for 7+ years

"He re-energized our sales and BD operation. He's a dynamic presenter, comfortable in front of a small group or a large crowd — and his dedication to the goals of the company is matched only by his concern for his co-workers."

Rob Roe, Consultant · Worked alongside Chris
Google Reviews

Rated 5.0 on Google by the founders and executives Chris has worked with.

Every review below is verbatim from the Christopher Dessi Google Business Profile.

5.0★★★★★10 reviews on Google · Christopher Dessi Business Profile
F
Frank GoldingTriple B Media
★★★★★

“I reached out to Chris at Torque.ai. What might have been a 30-minute call ran 45. He spent nearly all of it learning about my business and thinking through how to help. He then followed up, twice, to make a key introduction. He listened, had a great attitude and instincts, and then took action.”

Google review · 5 stars
N
Noah BortsFounder
★★★★★

“As a founder navigating the challenges of scaling an early-stage company, I’ve found Chris's perspective incredibly valuable. He has a great ability to quickly understand a business, identify where the real challenges are, and offer practical, actionable advice rather than the generic sales playbook you so often hear.”

Google review · 5 stars
Stephen Singlak
Stephen SinglakStone Farm
★★★★★

“Chris helped me align my sales and marketing efforts and think through a long-term strategy for both. He built things, fixed things, and sat with me when my head was spinning—especially when it came to the ever-changing digital world.”

Google review · 5 stars
John Dokes
John DokesHired Chris at Marvel and AccuWeather
★★★★★

“Chris is the person I call when I need a straight answer. I've hired him during my tenure at Marvel, and Accuweather. He has run sales organizations, built teams and negotiated big deals, so when he coaches you it comes from someone who has actually sat in the chair. Every conversation with him ends with a clear next step.”

Google review · 5 stars
Mike Sprouse
Mike SprouseFounder and YouTube creator
★★★★★

“If you have the opportunity to work with Chris, do it. He and I have talked through business, careers and life often for many years. Chris will give you an honest read on your situation, help you see what you are not seeing, and give you actionable insights. Recommend, full stop.”

Google review · 5 stars
Ben Bushman
Ben BushmanWorked alongside Chris
★★★★★

“I have worked alongside Chris and seen how he operates. He cuts through noise fast, gets people focused on the one thing that matters, and holds them to it. He has real experience building and selling, and he brings all of it to his coaching. If you want someone who will be honest with you and push you, Chris is your guy.”

Google review · 5 stars

Your company already owns more AI than it uses. Let's find the number.

It starts with one working session with Chris and your leadership team.

Book a working session

or reach us directly: info@torqueapp.ai