Revenue Systems, Rebuilt

From spinning your wheels
to real torque.

We take you from scattered tools, manual follow-up, and stalled pilots to one optimized revenue system — strategy, marketing, and sales running as a single machine. Deployed and measurable in 93 days.

Not ready for a call? Just email — [email protected]. A real reply inside one business day.

BeforeCRMSpreadsheetsInboxAdsNotes

Disconnected tools. Manual follow-up. Leads leaking between the cracks.

93 days
After — optimized by TorqueCAPTURENURTURECLOSEGROW

One system. Every lead captured, nurtured, and closed — automatically.

93 Days
Kickoff to measurable ROI. Ask why 93.
27
Years as an operator, not a consultant
$689M
Acquisition — Buddy Media → Salesforce
Bestselling author. 4× Amazon #1 releases
As seen on NBC · CNBC · CNN · Fox News · Fox Business · CBS · Inc. · NY AI Alliance (Founding Partner) · AI Summit NYC (Producer & Host)
The Track Record

Some of the brands behind the playbook.

Buddy Media to the Salesforce acquisition. The NHL to Harrods. The revenue systems Torque deploys were built running growth for brands like these.

SalesforceNHLThe Home DepotPinterestMarvelBarclaysHarrodsRent the RunwayDiane von FurstenbergAccuWeatherBuddy MediaY&RLLSDelete Blood CancerDigital EdgeU Capital
The Transformation

We take you from inefficient systems
to a machine that runs itself.

No jargon. No endless evaluating. We find the friction in how you sell and operate — then we engineer it out, one bottleneck at a time. Here is the before and after.

From foggy idea to full clarity

You know there is a better way to run this. We map it, price it, and put a date on it — a plan your whole team can repeat in one sentence.

From manual busywork to automated flow

The follow-ups, the data entry, the chasing — moved into systems that run without being reminded. Your people get back to work only people can do.

From scattered tools to one machine

CRM, marketing, sales, and reporting connected into a single system that captures every lead and never lets one go cold.

From gut feel to a scoreboard

Every engagement ends with numbers your board can read: what changed, what it returns, and what compounds next quarter.

Why Chris Dessi

Not a consultant who reads about business. One who's run it.

Most people advising executives on AI have never had to make payroll, fight for a renewal, or stare at a P&L when it doesn't work. Chris has done all of it — and it's exactly why executive teams stop defending and start moving when he's in the room.

  • Founded & sold Silverback Social. Lived the cash flow fear, the client churn, the payroll stress. Knows the difference between founder advice and consultant advice.
  • Senior leader at Buddy Media — acquired by Salesforce for $1 billion. He knows what elite execution looks like at the enterprise level, from the inside.
  • Built $32M+ in revenue through AI-enabled systems. Not theoretical. Not projected. Built and measured.
  • Regular expert on CNBC, CNN, Fox News, Fox Business, NBC, CBS, ABC. He speaks to the press the same way he speaks to your board — with clarity and without flinching.
  • MIT Sloan Executive Certificate. 4× Amazon bestselling author — including ChatGPT for Profit (#1) and Your World is Exploding (#1). TEDx speaker. Inc. contributor.
Chris Dessi — the operator who will tell you the truth your board needs to hear

"One fifteen-minute meeting with Chris made me millions."

Gary Vaynerchuk — CEO, VaynerMedia · NYT Bestselling Author
The Torque Method

Four phases. No ambiguity. Every week ends with something real.

Week 1–2

01 · The Premortem

We don't arrive with answers. We arrive with the question your team has been avoiding: what kills this? Then we map the gaps and the single highest-leverage opportunity.

Week 3–4

02 · Alignment

Get every executive in the same lane — including the skeptics. No single point of leadership confusion survives this phase.

Week 5–10

03 · Build

Construct your AI revenue and operations system — workflows, automations, prompt libraries, and team protocols — live.

Week 11–13

04 · Deploy + Measure

Go live. Track the numbers that matter. Produce the ROI narrative. Hand your team the keys to a system they own.

What We Do

Three engagements. One purpose: execution.

We don't hand you a playbook and walk away. We build the systems with your team — and every engagement ends with something deployed, not just decided.

Most Requested

93-Day AI Revenue System

The flagship engagement. We embed with your team and build the AI-powered revenue and operational systems your business needs to compete — with accountability frameworks and ROI on the scoreboard by Day 93.

  • ROI scorecard at Day 93
  • Complete AI opportunity assessment
  • Custom implementation roadmap
  • Bi-weekly strategy sessions
  • Post-engagement roadmap — results documented

Apply for Torque AI

Executive Workshop

AI Strategy Consulting

We diagnose exactly where AI creates competitive leverage for your specific business — then deliver a prioritized roadmap your team will actually follow. No vendor wish lists. No theory.

  • AI posture & leverage diagnosis
  • Prioritized, followable roadmap
  • Vendor-neutral recommendations

Start with a Workshop

Ongoing Engagement

Executive AI Coaching

1:1 and small-group coaching for C-suite leaders. You will lead your organization's AI transformation with clarity and credibility — instead of delegating the decision because you don't trust your own read.

  • 1:1 and small-group formats
  • Board-ready AI narrative
  • Credibility, not dependence

Explore Coaching

The Full Stack

One firm builds it, runs it, and keeps it producing.

Strategy is where we start — not where we stop. Torque deploys and operates the systems that find your buyers, convert them, and keep your revenue engine running, delivered by a senior specialist bench.

Clarity

AI Strategy & Governance

Know exactly what to deploy, what it returns, and what it risks — audits, roadmaps, and board-ready governance.

  • AI opportunity & risk assessment
  • ROI-modeled deployment roadmap
  • Board & partner governance
Visibility

AI-Era Growth Systems

Get found and chosen when buyers ask AI, then capture every lead automatically and never let one go cold.

  • AI search & conversion websites
  • Lead capture, CRM & pipelines
  • Email / SMS nurture automation
  • Reputation & review engine
Velocity

AI Sales Enablement

Put your team’s time back into selling — AI handles the follow-up, the notes, and the busywork.

  • AI voice & missed-call text-back
  • Sales workflow automation
  • Team training & office hours

See engagements & pricing

Who We Serve

For operators who want the machine built, not debated.

We work with leaders at $50M–$2B organizations where the urgency is real, the team is non-technical, and the cost of staying stuck is compounding every quarter.

ICP #1

The Anxious Executive

CEO / COO / Managing Partner · $50M–$2B
  • Competitors are talking about AI moves I can't verify are real
  • My board is asking questions I can't answer confidently
  • I know I need to lead this — I don't know how to start
What they leave with: executive clarity + an AI narrative they can own in front of anyone.
ICP #2

The Transformation Leader

Chief Digital Officer / Head of Innovation
  • I know exactly what needs to happen — I can't get the org to move
  • Every initiative stalls in the middle of the organization
  • I need someone external to say what I've been saying for 18 months
What they leave with: organizational momentum + an accountability structure that ships.
ICP #3

The Revenue Leader

CRO / VP Sales / Head of Revenue
  • My team spends more than half their time on non-revenue work
  • Our pipeline visibility is poor and our messaging is dated
  • I need AI to be a number in Q3 — not a pilot update in Q4
What they leave with: AI workflows that compress the cycle and eliminate the busywork.
ICP #4

The Post-Raise Founder

Fintech / Early-Stage SaaS · Seed–Series A
  • We raised the round, but revenue is still founder-led and lumpy
  • Investors are asking about pipeline coverage — we don't have a real answer
  • We can't afford to mis-hire a $350K sales leader
What they leave with: the sales machine — ICP, pipeline, playbook, forecast discipline — installed in 93 days, so the first sales hires produce.
Resources

Steal the frameworks. Then call us when you want them installed.

The same tools we use inside Torque engagements — free. Enter your email and they're yours.

The 93-Day AI Transformation Playbook

The phase-by-phase operating manual: diagnostics, alignment scripts, build priorities, and the ROI scorecard template we run at Day 93.

Download the Playbook →

The AI Opportunity Roadmap

A one-page template to map your highest-leverage AI opportunity — the same exercise we run in Week 1 of every engagement.

Get the Roadmap →

The Premortem Worksheet

Before you build anything, ask: what kills this? The premortem discipline that drives every Torque engagement, in worksheet form.

Run a Premortem →
2-Minute Self-Assessment

Where does your organization actually sit on the AI adoption curve?

Six questions. Honest answers. A straight verdict — and the single move we'd make first if we were you.

Question 1 of 6
How many AI workflows are actually deployed in your organization today — running weekly, owned by someone, producing output?
If your board asked "what's our AI ROI?" tomorrow, what would you show them?
Is your executive team aligned on who owns AI?
What happens to the AI tools you already pay for?
How long has "we should do something about AI" been on your leadership agenda?
If a competitor deployed AI across sales and ops next quarter and cut their cost-to-serve 20%, how would you find out?
What People Say

The operators who've worked with Chris are specific about why it worked.

"I've never met a more positive force of nature. He builds measurable, repeatable processes that elevate his teams. Always mentoring, he cares deeply about getting his people to the next level."

Nathan Milford — CTO · Worked directly with Chris

"I had a front row seat to watch him start companies, sell companies, publish books, keynote events, and give a TEDx Talk. I also watched him take chances, work insanely hard, lead, and be transparent. Highly recommend — for pretty much everything."

John Zanzarella — Chief Revenue Officer · Direct report for 7+ years

"He re-energized our sales and BD operation. He's a dynamic presenter, comfortable in front of a small group or a large crowd — and his dedication to the goals of the company is matched only by his concern for his co-workers."

Rob Roe — Consultant · Worked alongside Chris
AI Summit NYC

The executive AI conversation worth showing up for.

Chris doesn't just advise executive teams — he convenes them. AI Summit NYC is his invite-only event for senior leaders who are serious about implementation, not exploration. Real use cases. Proven systems. The right people in the same room.

Also from Chris · Meridian

The same premortem rigor, turned inward.

Meridian is Chris's executive reinvention practice for leaders 40+ who sense that what got them here won't get them to what's next. Deep personal work meets operator accountability — ask what fails first, design for that, build what survives.

Explore Meridian →
Your Questions, Answered

Frequently asked

Who is the 93-Day AI Transformation designed for?

Leaders at $50M–$2B organizations where the urgency is real, the team is non-technical, and the cost of staying stuck compounds every quarter. If you're still exploring whether AI matters, we're not the right fit yet — take the quiz above and start with the playbook.

How is this different from hiring a consulting firm?

One operator, embedded in your operating cadence — not a team of analysts producing a deck. Every engagement ends with deployed systems your team owns, and an ROI scorecard your board can read. Chris has founded, scaled, and sold companies; the advice comes from the operator's seat.

What does an engagement cost?

It depends on scope, and we'll tell you directly on a 30-minute call — including whether we're the wrong fit. No pitch, no pressure, real numbers.

Can Chris work with teams outside the US?

Yes — Torque engagements run globally, with keynotes delivered in 17 countries to date.

Stop debating. Start building.

30 minutes. We'll tell you exactly where your organization sits in the AI adoption curve, what the highest-leverage move is right now, and whether we're the right fit. No pitch. Just a real conversation.

Schedule Your Executive Briefing →

or reach us directly: [email protected]