Enterprise AI Transformation

Your competitors already made the decision you're still debating.

Torque AI embeds with your executive team and builds deployed AI systems — not pilots, not slide decks, not roadmaps to revisit next quarter. Measurable outcomes in 90 days. That's the guarantee.

Book a Strategy Call Take the 2-Minute AI Readiness Quiz

90-Day

From engagement to measurable ROI

25+

Years as an operator, not a consultant

$1B

Acquisition — Buddy Media → Salesforce

4×

Bestselling author. 4× Amazon #1 releases

The Problem

Your leadership team doesn't have an AI problem. They have a clarity problem.

The technology is available. The urgency is real. The problem is that nobody in your organization will make a decision until someone with no organizational bias walks in and forces the conversation.

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"We're still evaluating."

Eight months of vendor demos. Three strategy sessions. Zero deployed workflows. The evaluation loop is a trap — and everyone in your org knows it.

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Leadership isn't aligned.

The CEO says move fast. Legal says slow down. The CTO has a different vendor in mind. Without alignment, nothing ships — and everyone waits for someone else to go first.

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You're paying for tools nobody uses.

Your team has the licenses, the subscriptions, the access. What they don't have is a system that makes AI part of how work actually gets done.

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The board wants a number.

Not a vision deck. Not a pilot update. A measurable return. And right now, you don't have one — because the work to produce it hasn't happened yet.

Why Chris Dessi

Not a consultant who reads about business. One who's run it.

Most people advising executives on AI have never had to make payroll, fight for a renewal, or stare at a P&L when it doesn't work. Chris has done all of it — and it's exactly why executive teams stop defending and start moving when he's in the room.

Founded & sold Silverback Social. Lived the cash flow fear, the client churn, the payroll stress. Knows the difference between founder advice and consultant advice.
Senior leader at Buddy Media — acquired by Salesforce for $1 billion. He knows what elite execution looks like at the enterprise level, from the inside.
Built $32M+ in revenue through AI-enabled systems. Not theoretical. Not projected. Built and measured.
Regular expert on CNBC, CNN, Fox News, Fox Business, NBC, CBS, ABC. He speaks to the press the same way he speaks to your board — with clarity and without flinching.
MIT Sloan Executive Certificate. 4× Amazon bestselling author — including ChatGPT for Profit (#1) and Your World is Exploding (#1). TEDx speaker. Inc. contributor.

Chris Dessi — the operator who will tell you the truth your board needs to hear

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"One fifteen-minute meeting with Chris made me millions."

Gary Vaynerchuk — CEO, VaynerMedia · NYT Bestselling Author

The Torque Method

Four phases. No ambiguity. Every week ends with something real.

Week 1–2

01 · Diagnostic

Map your AI posture, leadership gaps, and the single highest-leverage opportunity in your business right now.

Week 3–4

02 · Alignment

Get every executive in the same lane — including the skeptics. No single point of leadership confusion survives this phase.

Week 5–10

03 · Build

Construct your AI revenue and operations system — workflows, automations, prompt libraries, and team protocols — live.

Week 11–13

04 · Deploy + Measure

Go live. Track the numbers that matter. Produce the ROI narrative. Hand your team the keys to a system they own.

What We Do

Three engagements. One purpose: execution.

We don't hand you a playbook and walk away. We build the systems with your team — and every engagement ends with something deployed, not just decided.

Most Requested

90-Day AI Revenue System

The flagship engagement. We embed with your team and build the AI-powered revenue and operational systems your business needs to compete — with accountability frameworks and ROI on the scoreboard by Day 90.

ROI scorecard at Day 90
Complete AI opportunity assessment
Custom implementation roadmap
Bi-weekly strategy sessions
Post-engagement roadmap — results documented

Apply for Torque AI

Executive Workshop

AI Strategy Consulting

We diagnose exactly where AI creates competitive leverage for your specific business — then deliver a prioritized roadmap your team will actually follow. No vendor wish lists. No theory.

AI posture & leverage diagnosis
Prioritized, followable roadmap
Vendor-neutral recommendations

Start with a Workshop

Ongoing Engagement

Executive AI Coaching

1:1 and small-group coaching for C-suite leaders. You will lead your organization's AI transformation with clarity and credibility — instead of delegating the decision because you don't trust your own read.

1:1 and small-group formats
Board-ready AI narrative
Credibility, not dependence

Explore Coaching

Who We Serve

Behind but aware — and done pretending otherwise.

We work with leaders at $50M–$2B organizations where the urgency is real, the team is non-technical, and the cost of staying stuck is compounding every quarter.

ICP #1

The Anxious Executive

CEO / COO / Managing Partner · $50M–$2B

Competitors are talking about AI moves I can't verify are real
My board is asking questions I can't answer confidently
I know I need to lead this — I don't know how to start

What they leave with: executive clarity + an AI narrative they can own in front of anyone.

ICP #2

The Transformation Leader

Chief Digital Officer / Head of Innovation

I know exactly what needs to happen — I can't get the org to move
Every initiative stalls in the middle of the organization
I need someone external to say what I've been saying for 18 months

What they leave with: organizational momentum + an accountability structure that ships.

ICP #3

The Revenue Leader

CRO / VP Sales / Head of Revenue

My team spends more than half their time on non-revenue work
Our pipeline visibility is poor and our messaging is dated
I need AI to be a number in Q3 — not a pilot update in Q4

What they leave with: AI workflows that compress the cycle and eliminate the busywork.

Resources

Steal the frameworks. Then call us when you want them installed.

The same tools we use inside Torque engagements — free. Enter your email and they're yours.

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The 90-Day AI Transformation Playbook

The phase-by-phase operating manual: diagnostics, alignment scripts, build priorities, and the ROI scorecard template we run at Day 90.

Download the Playbook →

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The AI Opportunity Roadmap

A one-page template to map your highest-leverage AI opportunity — the same exercise we run in Week 1 of every engagement.

Get the Roadmap →

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The Premortem Worksheet

Before you build anything, ask: what kills this? The premortem discipline that drives every Torque engagement, in worksheet form.

Run a Premortem →

What People Say

The operators who've worked with Chris are specific about why it worked.

"I've never met a more positive force of nature. He builds measurable, repeatable processes that elevate his teams. Always mentoring, he cares deeply about getting his people to the next level."

Nathan Milford — CTO · Worked directly with Chris

"I had a front row seat to watch him start companies, sell companies, publish books, keynote events, and give a TEDx Talk. I also watched him take chances, work insanely hard, lead, and be transparent. Highly recommend — for pretty much everything."

John Zanzarella — Chief Revenue Officer · Direct report for 7+ years

"He re-energized our sales and BD operation. He's a dynamic presenter, comfortable in front of a small group or a large crowd — and his dedication to the goals of the company is matched only by his concern for his co-workers."

Rob Roe — Consultant · Worked alongside Chris

AI Summit NYC

The executive AI conversation worth showing up for.

Chris doesn't just advise executive teams — he convenes them. AI Summit NYC is his invite-only event for senior leaders who are serious about implementation, not exploration. Real use cases. Proven systems. The right people in the same room.

Request an Invitation Torque Academy — the 90-day team program →

Also from Chris · Meridian

The same premortem rigor, turned inward.

Meridian is Chris's executive reinvention practice for leaders 40+ who sense that what got them here won't get them to what's next. Deep personal work meets operator accountability — ask what fails first, design for that, build what survives.

Explore Meridian →

Your Questions, Answered

Frequently asked

Who is the 90-Day AI Transformation designed for?

Leaders at $50M–$2B organizations where the urgency is real, the team is non-technical, and the cost of staying stuck compounds every quarter. If you're still exploring whether AI matters, we're not the right fit yet — take the quiz above and start with the playbook.

How is this different from hiring a consulting firm?

One operator, embedded in your operating cadence — not a team of analysts producing a deck. Every engagement ends with deployed systems your team owns, and an ROI scorecard your board can read. Chris has founded, scaled, and sold companies; the advice comes from the operator's seat.

What does an engagement cost?

It depends on scope, and we'll tell you directly on a 30-minute call — including whether we're the wrong fit. No pitch, no pressure, real numbers.

Can Chris work with teams outside the US?

Yes — Torque engagements run globally, with keynotes delivered in 17 countries to date.

Stop debating. Start building.

30 minutes. We'll tell you exactly where your organization sits in the AI adoption curve, what the highest-leverage move is right now, and whether we're the right fit. No pitch. Just a real conversation.

Schedule Your Executive Briefing →

or reach us directly: info@torqueapp.ai